Ideal Brand Categories for This Content
Resto / cafe
Beverage (kopi, teh)
Apparel (casual dining)
Bags (daily carry)
Ideal Brand Categories for This Content
Travel bags & backpacks
Apparel & footwear
Lifestyle travel essentials
On-the-go food & nutrition products
Objective
Show how food, lifestyle, and dining-related products fit naturally into real dining routines through casual, experience-first content.
Deliverables
Short-form dining videos (Instagram Reels & TikTok)
Supporting Instagram Stories
Performance
- Total Views: 79.5K (TikTok: 40.2K · Instagram Reels: 39.3K)
- Total Engagements: 2.5K+ (TikTok: 1,815 · Instagram Reels: 754)
Key Insight
Products shown as part of real dining moments feel more relatable and drive higher saves compared to direct food or product promotion.
Objective
Show how products fit naturally into real travel activities through calm, experience-first content.
Deliverables
Short-form videos (Instagram Reels & TikTok)
Supporting Instagram Stories
Performance
- Total Views: 236K+ (TikTok: 228.1K - Instagram Reels: 8.0K)
- Total Engagements: 2.6K+ (TikTok: 2,481 · Instagram Reels: 208)
Key Insight (BRAND-FRIENDLY)
Products shown as part of real travel routines generate higher saves and retention compared to direct promotional content.
I work with brands through flexible collaboration packages, from single content activations to long-term storytelling, designed for natural product integration in food, travel, and daily moments.
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